19 Thoughts on Effective Strategy

  1. Be crystal clear on your Vision. Your Mission. Your reason for Being.
  2. Solve a problem. Ideally a BIG problem.
  3. Be prepared to say ‘No’ or pass up on opportunities that don’t match your strategy (you WILL be tested).
  4. Never put price at the centre of your strategic advantage. When you are solving BIG problems in NEW ways, price becomes (almost) irrelevant.
  5. Don’t think you can do it on your own. You can’t.
  6. Remind yourself on a daily basis of your strategy. Have it emblazoned on your wall and etched on your mind.
  7. Share your vision with your team and others – regularly.
  8. Be acutely aware of where you are and where you’re starting from – don’t deceive yourself (or others).
  9. Be prepared to lose people along the way – you can’t be all things to all people.
  10. Make tiny goals and have lots of mini celebrations. These build into GIANT leaps.
  11. Have a ‘not- to-do’ list.
  12. Be honest and open. Treat others how you wish to be treated. We’re all adults.
  13. Be stubborn…..
  14. ….but be prepared to adapt your strategy if you are not getting the results you need.
  15. Be ever mindful about what you are thinking about – is it moving you forward?
  16. Don’t be afraid to walk away from the crowd – in fact, actively seek new and unexplored areas.
  17. Keep it simple.
  18. Seek feedback from your customers (regularly) – and act on it!
  19. BE PASSIONATE – its infectious!