14+4 = 18 (v Brexit)

For all the naysayers and dooms-day Brexiteers out there, here’s one for you:

“14+4 = 18”

So the theory goes that the land cycle has run to this formula over the past 200+ years of recorded history. Research suggests that the economy follows the value of land (theory of economic rent… and all that!).

More specifically the theory is that the land cycle has followed a period of 14 years up (until it hits its peak) and then four years down (14+4); and this cycle has repeated itself over the past 200+ years. So this cycle repeats every 18 years or thereabouts.

You can watch Phillip Anderson (a big time proponent of the 14+4=18 theory) explaining it here:

You can see an example of the real estate graph here:

When was the last 14+4?

So we had a peak in the late 1980s and then a bust in 1992. The next peak was 2006-07 followed by 4 years of downturn.

So where does this leave us now?

So if the 14+4 theory is to hold up, the next kick up from the last downturn should have started around 2011ish and should run up to 2025 before the next crash. So we are now in the relatively early stages of a 14 year bull cycle, despite the negativity that is swirling around us.

Sure, there will be ups and downs along the way (Brexit, anyone?) but it will be interesting to see how this plays out against hiccups such as Brexit and whatever else might be heading down the pass….? It is interesting to note that stockmarkets across the globe are hitting new highs – so the early stages look promising.

Food for thought as you plan for the future in your business against what might otherwise appear to be a negative macro economic backdrop?

Launching our new course on the HMRC SEIS / EIS advance assurance

Delighted to have launched our new online step by step guide to preparing and filing an Advance Assurance Application to HMRC that your company qualifies under SEIS and / or EIS!

Really brought about by popular demand and to fill a gap where some companies simply don’t have the budget to take on a professional firm to carry out the preparation work and specific advice on advance assurance applications (although I am afraid this can never be a substitute for this).

The course has been called: The SEIS / EIS Advance Assurance DIY KitIt is really aimed at founders / entrepreneurs to give them a bit of a helping hand. The hope is that for 90% of applications, this might be enough and will therefore result in huge cost and time-savings all round.

As well as a 40 min run through the form and how to complete it, we’ve also chucked in a template of a letter that we use to supplement the standard (limited!) EIS/SEISAA Form. You can use this for your application too.

Some links to further resources rounds off what is hopefully a useful addition to the startup community.

You can access this new online tutorial course on completing your SEIS / EIS advance assurance form here.

Counter-Intuitive Marketing

Today’s podcast is about Counter-Intuitive Marketing – what do I mean by this?

Simply, marketing without specifically mentioning your product or service – there’s novel!

Make me interested in you and your message first. If I identify with you, I’ll be magnestised toward buying from you.

It makes everything so much more interesting (OR we could go on hearing you banging on about your widget or service along with the undifferentiated millions of others).

Dive into to listen and please leave your thoughts below.

 

Shifting Your Business from One-to-One to One-to-Many

How can you scale your service-provider business without adding more and more people?

Today we discuss ways of scaling your service-led business. How? By using technology to deliver services that might typically be provided on a one-to-one basis but this time on one-to-many basis.

We discuss the opportunities provided by webinars and online closed client platforms to help deliver your services – this time, with scale…