Business lessons from the BP catastrophe

With rumours swirling of a potential BP bankruptcy (seriously!), businesses should take heed from the following lessons:

  1. The ONE business certainty is uncertainty. Plan, test, review, adapt. Quickly. Repeat.
  2. Do good. Build a sustainable business. Do great work. Make a difference. Invest for the future. Engage mad raving fans – they might then support you when the s**t hits the fan.
  3. Be humble (hint: otherwise this could be about your business).
  4. Be prepared to think the unthinkable. But never be deterred – refer to point 2.