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Category Archives for "Podcasts"

R&D Tax Credits – A new podcast for Founders of Clever Companies!

We are delighted to introduce this new podcast on R&D Tax Credits to the BusinessN2K network of specialist podcasts aimed at informing and educating UK entrepreneurs.

This new​ podcast will provide short snappy summaries on the ins-and-outs plus case-studies on how the Research and Development tax relief might benefit your company - aimed at companies at all stages of the business life-cycle from startup through to international group.

In this introductory podcast we discuss:

  • Who might benefit from this podcast?
  • Why the R&D tax credit relief was introduced by the UK Government
  • The importance in the Dyson report, Ingenious Britain, in making the R&D tax incentive better and better year on year
  • ​Why so many companies seem to be missing out on potentially significant year on year cash tax savings and / or rebates?
  • The structure and approach of these shows​ 
  • How you can subscribe to ensure that you access every episode

Listen or download the audio below:

Counter-Intuitive Marketing

Today’s podcast is about Counter-Intuitive Marketing – what do I mean by this?

Simply, marketing without specifically mentioning your product or service – there’s novel!

Make me interested in you and your message first. If I identify with you, I’ll be magnestised toward buying from you.

It makes everything so much more interesting (OR we could go on hearing you banging on about your widget or service along with the undifferentiated millions of others).

Dive into to listen and please leave your thoughts below.

 

Shifting Your Business from One-to-One to One-to-Many

How can you scale your service-provider business without adding more and more people?

Today we discuss ways of scaling your service-led business. How? By using technology to deliver services that might typically be provided on a one-to-one basis but this time on one-to-many basis.

We discuss the opportunities provided by webinars and online closed client platforms to help deliver your services – this time, with scale…

 

Transcending the Transactional Relationship with Customers

Today we explore how your business might become “Mission-Led” and transcend the day-to-day transactional nature of most businesses.

Having a wider mission or cause can help focus your business on something bigger than itself. We discuss books such as Spiritual Capital, Firms of Endearment and good examples of successful businesses such as Toms Shoes that are mission-led.

Your mission or Big Why could be to improve your village, town, city, country or the World. No mission or cause is too small or too big. Just so long as it transcends your day-to-day business.

Let me know your thoughts on how you are applying these principles to evolve your business?

 

Know Your Strategy

There are two opposing views:

“Strategy is the rare and precious skill of staying one step ahead of the need to be efficient”

– Dr Jules Goddard – Uncommon Sense, Common Nonsense

Or

“Your margin is my opportunity

Jeff Bezos -Founder,  Amazon

Neither perspective on strategy is right or wrong – today we discuss the importance of understanding which end of these extremes your business is positioned?

 

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