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Counter-Intuitive Marketing

Today’s podcast is about Counter-Intuitive Marketing – what do I mean by this?

Simply, marketing without specifically mentioning your product or service – there’s novel!

Make me interested in you and your message first. If I identify with you, I’ll be magnestised toward buying from you.

It makes everything so much more interesting (OR we could go on hearing you banging on about your widget or service along with the undifferentiated millions of others).

Dive into to listen and please leave your thoughts below.

 

Shifting Your Business from One-to-One to One-to-Many

How can you scale your service-provider business without adding more and more people?

Today we discuss ways of scaling your service-led business. How? By using technology to deliver services that might typically be provided on a one-to-one basis but this time on one-to-many basis.

We discuss the opportunities provided by webinars and online closed client platforms to help deliver your services – this time, with scale…

 

Transcending the Transactional Relationship with Customers

Today we explore how your business might become “Mission-Led” and transcend the day-to-day transactional nature of most businesses.

Having a wider mission or cause can help focus your business on something bigger than itself. We discuss books such as Spiritual Capital, Firms of Endearment and good examples of successful businesses such as Toms Shoes that are mission-led.

Your mission or Big Why could be to improve your village, town, city, country or the World. No mission or cause is too small or too big. Just so long as it transcends your day-to-day business.

Let me know your thoughts on how you are applying these principles to evolve your business?

 

Know Your Strategy

There are two opposing views:

“Strategy is the rare and precious skill of staying one step ahead of the need to be efficient”

– Dr Jules Goddard – Uncommon Sense, Common Nonsense

Or

“Your margin is my opportunity

Jeff Bezos -Founder,  Amazon

Neither perspective on strategy is right or wrong – today we discuss the importance of understanding which end of these extremes your business is positioned?

 

Amazon Killer? Time to look at subscription models…?

Today’s ramblings are about a new rival to Amazon – Jet.com.

Jet is already being courted by Walmart as it looks to beef up its online distribution model. With 12m lines already, Jet is looking to attack Amazon’s seeming dominance of the online market by offering household goods at cost price. Customers are rewarded with further reductions for buying in bulk.

So how does Jet make its money?

Via a yearly subscription of course – $50 per year. Not a lot in of itself but potentially huge if it gains mass take up. Whatsapp showed us the power of subscription models with its $1 dollar annual fee (pre Facebook days) – not wholly exciting until it reached 200m+ users and therefore a tidy $200m per year. Also, more recently, Dollar Shave Club?

I am a huge fan of subscription models. Think monthly Saas subscription business models; membership plans, continuity programs etc. A recurring income flow. Predictable revenues with no receivables to chase. Highly attractive to prospective purchasers if you are looking to build a company to exit.

Have a think how you can add the subscription model into your business, if you haven’t already….?