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Category Archives for "BusinessN2K podcast"

Counter-Intuitive Marketing

Today’s podcast is about Counter-Intuitive Marketing – what do I mean by this? Simply, marketing without specifically mentioning your product or service – there’s novel! Make me interested in you and your message first. If I identify with you, I’ll be magnestised toward buying from you. It makes everything so much more interesting (OR we […]

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Transcending the Transactional Relationship with Customers

Today we explore how your business might become “Mission-Led” and transcend the day-to-day transactional nature of most businesses. Having a wider mission or cause can help focus your business on something bigger than itself. We discuss books such as Spiritual Capital, Firms of Endearment and good examples of successful businesses such as Toms Shoes that […]

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Know Your Strategy

There are two opposing views: “Strategy is the rare and precious skill of staying one step ahead of the need to be efficient” –¬†Dr Jules Goddard – Uncommon Sense, Common Nonsense Or “Your margin is my opportunity Jeff Bezos -Founder, ¬†Amazon Neither perspective on strategy is right or wrong – today we discuss the importance […]

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