Today’s podcast is about Counter-Intuitive Marketing – what do I mean by this?
Simply, marketing without specifically mentioning your product or service – there’s novel!
Make me interested in you and your message first. If I identify with you, I’ll be magnestised toward buying from you.
It makes everything so much more interesting (OR we could go on hearing you banging on about your widget or service along with the undifferentiated millions of others).
Dive into to listen and please leave your thoughts below.
How can you scale your service-provider business without adding more and more people?
Today we discuss ways of scaling your service-led business. How? By using technology to deliver services that might typically be provided on a one-to-one basis but this time on one-to-many basis.
We discuss the opportunities provided by webinars and online closed client platforms to help deliver your services – this time, with scale…
Today we explore how your business might become “Mission-Led” and transcend the day-to-day transactional nature of most businesses.
Having a wider mission or cause can help focus your business on something bigger than itself. We discuss books such as Spiritual Capital, Firms of Endearment and good examples of successful businesses such as Toms Shoes that are mission-led.
Your mission or Big Why could be to improve your village, town, city, country or the World. No mission or cause is too small or too big. Just so long as it transcends your day-to-day business.
Let me know your thoughts on how you are applying these principles to evolve your business?
There are two opposing views:
“Strategy is the rare and precious skill of staying one step ahead of the need to be efficient”
“Your margin is my opportunity
Jeff Bezos -Founder, Amazon
Neither perspective on strategy is right or wrong – today we discuss the importance of understanding which end of these extremes your business is positioned?
I once asked a successful entrepreneur what made a great accountant / adviser- his answer was to be both:
1. Timely AND
Something to chew over in today’s podcast – look forward to your comments
Listen in to hear 3 powerful questions to help you focus on working ON your business rather than IN your business.
Let me know if this helps or if you have any other powerful questions that you can share to help other entrepreneurs and business owners?
Thoughts on how we can communicate more effectively in a B2B environment without interrupting people using the phone nor adding to the deluge of email – all the while seeking to enhance the all important personal touch!
Please add your thoughts and comments.
A personal story about how a white hot desire to seek to achieve something can move mountains (or dare I say, The Universe…)
Have you ever felt it?
Today’s ramblings are about a new rival to Amazon – Jet.com.
Jet is already being courted by Walmart as it looks to beef up its online distribution model. With 12m lines already, Jet is looking to attack Amazon’s seeming dominance of the online market by offering household goods at cost price. Customers are rewarded with further reductions for buying in bulk.
So how does Jet make its money?
Via a yearly subscription of course – $50 per year. Not a lot in of itself but potentially huge if it gains mass take up. Whatsapp showed us the power of subscription models with its $1 dollar annual fee (pre Facebook days) – not wholly exciting until it reached 200m+ users and therefore a tidy $200m per year. Also, more recently, Dollar Shave Club?
I am a huge fan of subscription models. Think monthly Saas subscription business models; membership plans, continuity programs etc. A recurring income flow. Predictable revenues with no receivables to chase. Highly attractive to prospective purchasers if you are looking to build a company to exit.
Have a think how you can add the subscription model into your business, if you haven’t already….?