Their skepticism appears to be swayed by the values of BIG business which can become skewed toward profit as the company grows – even if it didn’t start out that way.
The challenge is for businesses to embrace a mixture of values: people, planet, profit – the triple bottom line.
This is easier when businesses stay small. But why do we assume that the natural passage for all successful businesses is to grow into monstrous globalised entities? Hasn’t the past few years demonstrated that faceless, global businesses lack the trust of the public?
Your thoughts on the way forward?