Design Thinking for Business – Lessons from Apple’s ipad

We are tentatively emerging from a painful recession yet the masses (myself included!) are salivating over Apple‘s latest creation – the Apple ipad.

It’s a snip at just $499 but we seem to forget that most people already have perfectly decent laptops or PCs at home. Yet you can bet your bottom dollar that millions of these things will fly off the shelf once released later this year – but why? What is it that Apple have become so masterful at that they can create a roaring demand for something that people don’t (truly) need?

For me, there are 3 key traits of the ipod – iphone -ipad:

  1. Design
  2. Experience
  3. Simplicity

Underpinning all 3 is the willingness to strip commonly accepted everyday items down to their bare bones and to start again – true innovation thinking.  They did this with the mp3 player, the mobile phone and now the laptop / netbook.

So what lessons can we learn from Apple’s approach to business?

  1. Design thinking = fantastic user experience = Salivating customers / owners = Mad raving fans. How cool is the stuff you make or the experiences your services provide? Are your prospects salivating…?
  2. Build the fire and the heat will come People will always pay for or reinvest in beautifully designed stuff and experiences (we’re not rational beings! we even purchase or change service providers when we already have something that functionally achieves the same objectives). In a crowded and fast moving market, Apple just shifted the goal-posts…again
  3. KISSKeep It Simple Stupid. Apple constantly re-engineers products to reduce complexity and get back to basics
  4. Mix old with new to help transition customers from what they’re used to – see how the ibooks are made to look like normal paged books as you thumb through the pages to help transition traditional book reading purists. Experience is everything (for everyone)
  5. Keep adapting and driving forward. It would have been easy for Apple to sit back and keep tweaking their iphone. Instead they took the riskier option. Today it’s more risky to play safe.

What’s your take on the launch of the ipad and ensuing media frenzy? Why has it captured everyone’s attention? As entrepreneurs, business owners and ambitious employees, what lessons can we learn from this?

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