It is so easy to fall into the trap of focusing on dealing with clients and customers in the here and now. You’re really busy – in fact you’re rushed off your feet – that’s great news, but if you miss one single day of reaching out to new prospects or renewing acquaintances with old clients then you are storing up trouble for the future – a garden that’s either parched or overgrown with weeds!
I was reminded of this the other day when a prospect that I have met with on several occasions (a company that falls within my definition of a ‘dream client’) sent me a LinkedIn invite – let me repeat “sent me” the invite. I realised that a few months had gone by and we had not been in touch. My contact may have been sending a polite reminder that we should get back in touch or more likely was busy forcing himself to tend to his own garden – either way, it was a shot across the bows and made me rethink when and how I had last been in touch with my prospects and clients.
If, like me, you are keen to ensure that you have a steady stream of clients and customers, you must discipline yourself to keep on investing in these relationships each and every day – even if you’re lucky enough to be rushed off your feet right now.
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