So just imagine, we meet at a networking event and you proudly pass me your business card. I reach into my inside jacket pocket and pull out a bundle of assorted business cards – some slightly dog-eared and others like new – and wriggle one out from under the tightly bound elastic band.
I pull a pen out of my other pocket and proceed to scribble my name, number and email address on the card.
This was evidently someone else’s card that had previously been passed to me.
I proudly hand over my DIY business card commenting:
“Here are my hand-written contact details – I prefer to recycle the business cards I’ve received to keep the owners’ contact details in constant circulation; you never know, you might find them useful too. If you do, please let them know that I passed on their details – in fact, if it’s not too much trouble, why not drop them a line anyway? Their card was the first one I picked for you so fate might deal its hand to your mutual advantage (again)….”
Think of all of those business cards languishing in drawers or under desks that could be brought back into service. If you’re anything like me you will have used the business cards to connect on Linkedin and now have no need for the card itself.
Business Card Roulette could hold the key to increasing the leverage from the endangered business card whilst also allowing for some random acts of kindness and serendipity.
This is an idea inspired by a reference made in Blake Mycoskie’s excellent book, Start Something that Matters – Blake of TOMS Shoes fame.
How’s about it? Fancy starting a [business card roulette] movement!
Let me know how you get on.
Image credit: Ged Carroll via Compfight