What’s in a price?

Getting the price right for your products or services is key if you are to survive – let alone thrive – but how do you achieve this? Most businesses reverse-engineer pricing – put simply, they work out how much it costs to buy and / or assemble the raw materials or goods, factor in other […]

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#003 Speakeasy – Effective Business Communication with Andrew Thorp

It is with great pleasure that I introduce Andrew Thorp as our guest on this week’s Business N2K podcast. Andrew is a business speaker and trainer focusing primarily on effective communication skills within business. Andrew recently launched SpeakEasy within the North West and it is proving hugely popular amongst the local business community.  SpeakEasy is […]

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Is our Education system ready for a New World of Work?

Technology is evolving fast.  It is changing everything – from home to the workplace. Although many businesses are wrestling with these changes, others are already seeing the benefits of collaborative working, knowledge sharing and real-time communication that technology advancements can bring. From my perspective, barely a month goes by without another game-changing possibility being introduced […]

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Differentiate or die!

Monday Focus: Aim for “Gravity Marketing” – this involves pulling prospects toward you rather than pushing on (closed) doors Have regular events planned throughout the year – this helps reinforce the perception in the marketplace that you are active and busy doing (ideally cool!) stuff Differentiate or die!

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