Differentiate or die!

Monday Focus: Aim for “Gravity Marketing” – this involves pulling prospects toward you rather than pushing on (closed) doors Have regular events planned throughout the year – this helps reinforce the perception in the marketplace that you are active and busy doing (ideally cool!) stuff Differentiate or die!

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Being the Best in the World (in the right sector and at the right time)

I was deeply saddened by the news that an ex-client of mine was placed into administration this week. A large multinational manufacturing business with over 200 UK employees based in Ellesmere Port. What makes this news particularly saddening is that the company was the best in the world at what it did –  but there was a (known) problem… It was […]

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Meeting up with Virtual Clients

I am looking forward to finally meeting up with a long-standing client of mine this evening – a virtual client.  Although we have worked together for almost 4 years, we have never met in the flesh as he is based in Los Angeles, US.  Yet technology has allowed us to work closely over the years despite the […]

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Future of Work – No jobs by 2030?

Thomas Power makes the assertion that there will be no jobs by 2030 in the excellent Smarta ebook Smartest Brains 2010 and beyond! Meanwhile Seth Godin pleads with us to become indispensable in his latest book Linchpin arguing that the Industrial Age model of work is over – therefore if your current job involves tasks that […]

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