Counter-Intuitive Marketing

Today’s podcast is about Counter-Intuitive Marketing – what do I mean by this? Simply, marketing without specifically mentioning your product or service – there’s novel! Make me interested in you and your message first. If I identify with you, I’ll be magnestised toward buying from you. It makes everything so much more interesting (OR we … Read moreCounter-Intuitive Marketing

Shifting Your Business from One-to-One to One-to-Many

How can you scale your service-provider business without adding more and more people? Today we discuss ways of scaling your service-led business. How? By using technology to deliver services that might typically be provided on a one-to-one basis but this time on one-to-many basis. We discuss the opportunities provided by webinars and online closed client … Read moreShifting Your Business from One-to-One to One-to-Many

Transcending the Transactional Relationship with Customers

Today we explore how your business might become “Mission-Led” and transcend the day-to-day transactional nature of most businesses. Having a wider mission or cause can help focus your business on something bigger than itself. We discuss books such as Spiritual Capital, Firms of Endearment and good examples of successful businesses such as Toms Shoes that … Read moreTranscending the Transactional Relationship with Customers

Know Your Strategy

There are two opposing views: “Strategy is the rare and precious skill of staying one step ahead of the need to be efficient” – Dr Jules Goddard – Uncommon Sense, Common Nonsense Or “Your margin is my opportunity Jeff Bezos -Founder,  Amazon Neither perspective on strategy is right or wrong – today we discuss the importance … Read moreKnow Your Strategy