It is great to see The Patchwork Traditional Food Company:
b) using new social media channels to good effect to launch quickly, cheaply and effectively.
I’ve long been a HUGE fan of their pate so to see the launch of this ice cream is great news. Here is a business that has stuck to the knitting in producing high quality pates from a family recipe over a good few years. Now run by the founder’s sons, it is great to see traditional family business values mixed with forward thinking marketing techniques and product innovation.
I stumbled across the announcement of the launch of the new alcoholic ice creams via Twitter. A click on the Twitter link led to their Facebook fan page where the company is already generating some buzz around this new product launch.
Throw into the mix some nice artwork (just one example above) to support the new products and its difficult not to comment. But that was the point…. wasn’t it?