andrew thorp

Weekend Reading: The A-Z of Persuasive Communication

As business owners, we sometimes struggle to clearly convey our business message to potential customers e.g. exactly what benefits we can bring or what pain we can alleviate?

In a noisy marketplace we can’t afford to miss selling opportunities – which makes effective communication skills increasingly important.

Fortunately, Andrew Thorp has come to the rescue in the North West with his series of Speakeasy events which aim to help entrepreneurs and business owners hone their business message.

Andrew released a short free ebook fairly recently called The A-Z of Persuasive Communication which is a good incisive read capturing many of the key learning points.

Armed with these tips you’ll feel more focused, confident and ready to get out there to speak to potential new clients and targets.