With rumours swirling of a potential BP bankruptcy (seriously!), businesses should take heed from the following lessons:
- The ONE business certainty is uncertainty. Plan, test, review, adapt. Quickly. Repeat.
- Do good. Build a sustainable business. Do great work. Make a difference. Invest for the future. Engage mad raving fans – they might then support you when the s**t hits the fan.
- Be humble (hint: otherwise this could be about your business).
- Be prepared to think the unthinkable. But never be deterred – refer to point 2.