I’ve been enjoying a good book by Google Adwords legend Perry Marshall on applying the 80/20 principle to sales and marketing: 80/20 Sales and Marketing Like Perry, I found that Richard Koch’s seminal book The 80/20 Principle: The Secret of Achieving More with Less had a huge impact on me and the way in which I … Read moreMaximising the impact of the 80/20 principle
Monday Focus: Aim for “Gravity Marketing” – this involves pulling prospects toward you rather than pushing on (closed) doors Have regular events planned throughout the year – this helps reinforce the perception in the marketplace that you are active and busy doing (ideally cool!) stuff Differentiate or die!
I am delighted to introduce Manchester-based entrepreneur, Lisa Tse of The Sweet Mandarin, as an inspirational guest for this week’s BusinessN2K podcast. Lisa is famed more recently for her appearance on Gordon Ramsey‘s The F-Word, in which her family-run restaurant Sweet Mandarin won the prestigious Best Local Chinese Restaurant in the UK. Aside from the … Read moreShow 002 – The F-Word, Twitter and Sweet Mandarin with Lisa Tse
It seems reasonable to assume that targeting your business at the middle is a safe bet. After all, the middle comprises the majority of customers. Right? Perhaps – but there is a nasty sting in the tail for the unwary… The middle is big. Very BIG. The middle provides the most choice for customers. The … Read moreWhy being a middle of the road business is a BIG mistake
I’m delighted to kick off our podcast series with a fascinating chat with Ian Sanders of The Ian Sanders Company on his latest book Juggle! Rethink Work, Reclaim your Life Ian Sanders is an entrepreneur, ideas guy, marketing bloke, business potentialiser, unplan evangelist, specialist in creative industries and author! You can either listen to the … Read moreShow #001 – Juggle! ReThink Work, Reclaim your Life