Maximising the impact of the 80/20 principle

I’ve been enjoying a good book by Google Adwords legend Perry Marshall on applying the 80/20 principle to sales and marketing: 80/20 Sales and Marketing Like Perry, I found that Richard Koch’s seminal book The 80/20 Principle: The Secret of Achieving More with Less had a huge impact on me and the way in which I … Read moreMaximising the impact of the 80/20 principle

Show 002 – The F-Word, Twitter and Sweet Mandarin with Lisa Tse

I am delighted to introduce Manchester-based entrepreneur, Lisa Tse of The Sweet Mandarin, as an inspirational guest for this week’s BusinessN2K podcast. Lisa is famed more recently for her appearance on Gordon Ramsey‘s The F-Word, in which her family-run restaurant Sweet Mandarin won the prestigious Best Local Chinese Restaurant in the UK. Aside from the … Read moreShow 002 – The F-Word, Twitter and Sweet Mandarin with Lisa Tse

Why being a middle of the road business is a BIG mistake

It seems reasonable to assume that targeting your business at the middle is a safe bet.  After all, the middle comprises the majority of customers. Right? Perhaps – but there is a nasty sting in the tail for the unwary… The middle is big.  Very BIG. The middle provides the most choice for customers. The … Read moreWhy being a middle of the road business is a BIG mistake

Show #001 – Juggle! ReThink Work, Reclaim your Life

I’m delighted to kick off our podcast series with a fascinating chat with Ian Sanders of The Ian Sanders Company on his latest book Juggle! Rethink Work, Reclaim your Life Ian Sanders is an entrepreneur, ideas guy, marketing bloke, business potentialiser, unplan evangelist, specialist in creative industries and author! You can either listen to the … Read moreShow #001 – Juggle! ReThink Work, Reclaim your Life