It is really important that you are listening to the comments being made online by your customers regarding your business products or services. Also to monitor industry trends and news – plus to keep an eye on your competitors.
This allows you to be responsive to any complaints or erroneous information that may be published online and keep abreast of what aspects of your business that your customers are raving about – so that you can concentrate on doing more of it.
I have turned my Google homepage into a real-time database of news and information pulling articles from across the world as they are published – and its really simple.
Watch this short video in which I show you how to do it.
A couple of top tips before watching:
- Click on the Full Screen View option in the bottom right of the above video to enlarge the viewing screen.
- I continually refer to RSS Feeds which is the technology behind delivering the articles and news feeds directly to your Google homepage – it stands for Really Simple Syndication but you don’t need to know much more than that (I just like to consider it as magic!).