Social learning beats innovation to business success

Business Dilemma: You can build your business by either: Copying your competitors or Striking out to develop new Blue Ocean markets. Which is likely to be more successful? A fascinating new study carried out by Kevin Laland of the Universtity of St Andrews (covered in The New Scientist – 1 May 2010) suggests that the former copy-cat appoach is … Read moreSocial learning beats innovation to business success