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- What problem or need will your product or service fulfill and how is this better than what’s currently on offer?
- How big is the potential market? What’s the potential “open goal”?
- Do you have the right team? Is it well balanced with a decent mix of experience and raw enthusiasm?
- How will you dominate your market? e.g. by having proprietary protected know-how that creates a barrier to entry for competitors or can you (quietly) build dominance in a small niche market then blast off from there?
- Can you deliver it now and if not, how and when?