Strategic management

Great Business = Great People (and vice versa)

You often hear successful CEOs say: “I couldn’t have done it without my team” or “We’re a People Business and our people are our greatest asset”.  These hugely successful businesses all appear to have great people.

But is it the luck or skill of the CEO in finding these “great people” or is it that great businesses draw out the great in people?

I believe it is the latter – let me explain:

A great business has a clear and compelling vision.  It has a mission.  A mantra.  A reason for existing.  It is (or aims to be) the best in the world at whatever it does. It makes a difference.  A contribution to society.  The World.

A great business infuses a passion in those that work for it.  They can clearly see the vision in front of them.  They want to see the vision fulfilled.  To see the difference being made or the problem solved.  This is not ‘work’ in the ‘clock-in, clock-out sense’, this feels more like a ‘calling’.  Going to work brings a sense of fulfilment.  A strong team dynamic is established as people work together in line with the shared vision.

A great business draws out the great qualities of the people that work there.  People feel great.  People become great.  In turn, businesses become great.

So are you a “people business” and if so, what are you doing to build a great business that allows your great people to flourish?

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